Leaders with lots to say are catching on: a blog is the best way to manage your communication.
With your blog every message you create can be stored in one place, posted and preserved in chronological order.
Where do you start? Draw up a personal communication plan that captures all your expected outreach for the year. Decide which medium works best for each message – email, voicemail, video, e-news, visual presentations, e-newsletters, and meetings. Each time you create and distribute a message, post it on your blog.
Your blog becomes your backstop. It:
- Houses all your communication in one spot
- Accommodates any medium – text, video, slides, photos – either by direct post or link
- Gives you a place to share your news – and views
- Offers your people an easy way to play catch-up
- Gives your people a voice, by encouraging them to ask questions and comment on posts
Build your blog. Advance your personal leadership. Inform and engage, recognize and motivate.